PNB Housing Finance’s Journey to becoming the ‘fastest growing’ Home Financing Company in India:

PNB Housing Finance in a span of last 5 years has gone through deep transformation and has done what many in this space would consider a miracle. Innovation and a serious look into talent management, PNB Housing has managed to create India’s fastest growing housing finance company. At the heart of its success is its ‘customer friendly’ tag.

For a company that was set up in 1988, as a public sector holding, the transformation really started with the divestment of 26% equity to New Silk Route. Sanjaya Gupta, MD & CEO, PNB Housing Finance caught up with Manisha Natarajan of CNBC-TV18 and said, “The real transformation started in July 2010, with the implementation of the PPP beginning July 2011 and it became very apparent for the people of the country in Oct 2012.” The changes became apparent in all aspects of the business thereafter. Transformation of employees, technological changes, revamping physical infrastructure, adopting a new target operating model and new brand positioning to change public perceptions, improved customer reach and augmenting the delivery model were all part of PNB Housing ’s massive revamping campaign.

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